教练专栏220丨被跟卖后的处理方法

亚马逊跟卖就是不同商家的同款产品共用同一个详情页面，它要求跟卖方的跟卖产品必须与被跟卖方的产品一模一样，包括产品的品牌、外观、包装、功能、颜色、大小等。亚马逊设定跟卖这个游戏规则，与它重产品、轻店铺的运营理念有关。不同卖家之间的同款产品共同用一个详情页面，可以避免出现大量重复的商品和页面，给买家带来良好的购物体验。如果自己辛辛苦苦打造起来的listing突然被人跟卖了，我们应该如何应对呢？首先我们在建listing之前要有一个防跟卖的意识。

第一：毫无疑问是注册商标，然后到亚马逊上进行备案。备案成功配合test buy进行投诉。

第二：产品本身带LOGO。

第三：产品包装带LOGO。并把包装配件图用在Listing附图中

第四：listing做变体，可以搭配一些个性小赠品。

第一：发邮件警告跟卖者。以下是模板供大家参考。

Dear  “ B ”,

It has come to our attention that “ B ” is using the " A " trademark without license or prior written authorization from " A ".

" A " holds federal trademark registrations in the United States. So  “ B ” listings violate " A " trademark and intellectual property rights. You are also in breach of Amazon’s Participation Agreement.

Therefore, we demand that you immediately remove all listings on Amazon.com in which “ B ”utilizes our trademarks and images protected by copyright.

“ B ” currently has at least one listing on Amazon.com for products that utilize“ A’s” trademarks and/or copyrights without  authorization. See the following ASIN: B001234567

" A " is the only entity authorized to provide authorization to sell its products on Amazon.com. Your listing constitutes a violation of  " A's " trademark rights, copyrights, and Amazon’s Participation Agreement.

“ B ” 's infringing listings must be removed immediately to prevent damage to " A " brand and lost sales.

While " A " has many options available under this state. But we would prefer to resolve this matter amicably. Please confirm to us in writing within 24 hours, that you have:

(1) Removed all of " A’s " trademarks and copyright material from your Amazon.com listings and any other website or public display you operate;

(2) Removed all of " A’s " listings of products it claims to be associated with " A’s ", including but not limited to the ASINs listed above

Failure to take action within 24 hours will force us to report this serious violation to the Amazon seller performance team. This is licensed products to Amazon.com as well, Amazon seller performance team will take such violations very seriously, possibly resulting in removal of your selling privileges on Amazon.com.

Thank you for your attention to this matter. Please contact us if you have any questions.

Legal on behalf of " A "

第二：向亚马逊投诉：

投诉前的基本工作：商标已做GCID备案；最好有Test Buy Order ID

投诉方式：从 Amazon 后台 Contact Seller Support 开 case 投诉，Report a violation　

以权利人身份投诉：从Amazon后台进入Report Infringement https://www.amazon.com/gp/help/reports/infringement。

大家时刻关注自己listing的购物车占有率，如果购物车占有率低于100%时,第一时间去查看自己的listing是否有被跟卖，如果被人跟卖了，第一时间采取措施赶走跟卖以免辛辛苦苦打造起来的listing成为别人的嫁衣。