对于亚马逊卖家来说，“跟卖”这个词一定不陌生，尤其是对于正规卖家来说，最恶心不过的事儿就是养大了的宝贝被跟卖了。现在，已经有不少针对跟卖的措施办法了，但不论是test buy、零计划，还是透明计划，或多或少都有优劣势，哪怕是现在将要把卖家信息公开的做法，如果是被用买来的帐号跟卖，同样也无法解决根本问题。
对于跟卖，大家都会用各种办法来赶跑，但不论是哪种方式，都不能说一定有效，最终是否能赶跑，取决权还是在于平台，所以平台的认可才是你能否赶跑跟卖的关键。
而平台是否认可你赶跟卖这件事，一方面取决于跟卖的人是否真的违反了目前平台的政策(因为所有的赶跟卖行为都是在举证跟卖的人违反了平台政策)，另一方面就是取决于平台认为这件事的风险成本，即如果不将跟卖者踢出局，平台会不会受牵连或者扯进不必要的麻烦中。
所以今天给大家分享一个就第二种思路下的赶跟卖方案“发律师信”，虽然在形式上还是联系跟卖者给予警告，但律师信的效力远远大于你精心编辑的一套文案，且如果对方不理会的话在基于律师信和将在例如美国当地上诉的前提下给亚马逊申请移除跟卖者的话，被采纳的可能性很高，亲测虽然不是百分之百有效，但成功率比一般手段成功率要高且快很多。
下面给大家分享一种律师信的模板，供大家借鉴：
(August _____, 2020
BY E-MAIL AND OVERNIGHT MAIL
Re: Cease and Desist for Violation of 你的公司名称.’s Valuable and Proprietary Rights
and Tortious Interference by ____跟卖者公司名称/店铺名称______________________
To Whom It May Concern:
你的公司名称operates a storefront on Amazon.com (collectively referred to as “你的店铺名称”). We are writing to you to DEMAND that your Company ___跟卖者公司名称/店铺名称_________ IMMEDIATELY CEASE AND DESIST from conduct which constitutes serious violations of你的店铺名称’s valuable and proprietary rights and TORTIOUS INTERFERENCE with its commercial activity through our Amazon.com storefront.
A. Background
你的店铺名称 is an Internet sales and marketing organization, in association with Amazon.com. 你的店铺名称 sells and markets merchandise through Amazon.com storefront.
In its promotion and advertisement of such services, 你的店铺名称 uses the mark and its numerous proprietary product brands, which is currently the subject of US Trademark and Copyright protection, in additional to contractual protection through Amazon.com.(collectively, the “你的店铺名称 Marks”). 你的店铺名称 has expended substantial resources in establishing, developing, and promoting the 你的店铺名称Marks, as well as its reputation as a leading provider of merchandise and services.
你的店铺名称 has developed its business model as a whole, according to, and to ensure compliance with, the federal copyright and trademark laws, and its contractual relationship with Amazon.com, pertaining to sale of its products and services.
B. Violation of你的店铺名称’s Valuable Rights
Recently, 你的店铺名称became aware of the listing of your products on our exclusive, branded and proprietary listing on Amazon.com.
The current manner which your Company has listed and hyperlinked your sales website/storefront on Amazon.com has intercepted (i.e. “Hijacked”) sales of你的店铺名称’s products and services.
C. Violations of 你的店铺名称’s Terms of Use through Amazon.com
你的店铺名称’s storefront on Amazon.com, expressly prohibit conduct of the type undertaken by your Amazon.com storefront: 跟卖者的店铺链接________________________________.
Your Company prohibited and shall not insert, list or display any interactive hyperlink or other listing on the __你的店铺名称store front name_________at Amazon.com.
Further, users may not use any ‘bot’ or other automated repetitive or interactive mechanism or the like to gain any sort of benefit from你的店铺名称Amazon store front or any of its business affiliates.
The product listing of _________________________________________ hyperlink on the 你的店铺名称 storefront on Amazon.com has the capability to enable confusing and deceptive searches of 你的店铺名称’s products and services. This activity constitutes a clear violation of 你的店铺名称’s trademark, copyright and results in tortuous interference.
Not only has your Company created a hyperlink to your storefront on Amazon.com on你的店铺名称’s storefront page, you have diverted and enabled individuals to purchase identical merchandise in a confusing fashion through你的店铺名称’s storefront, a practice expressly prohibited in你的店铺名称’s Terms of Use through Amazon.com.
Additionally, your Company is encouraging Customers to violate these Terms of Use. Thus, your conduct constitutes breach of contract, as well as tortuous interference with the sale contracts 你的店铺名称 has established with users of its website storefront.
你的店铺名称 has identified your violation of the Amazon.com terms of service and violation of its proprietary rights. The violation is listed in “Schedule A”attached hereto.
2. Infringement of the你的店铺名称Marks
As you may be aware, trademark laws prohibit the use of proprietary marks in a manner that is “likely to cause confusion, or to cause mistake, or to deceive.” 15 U.S.C. * 1114(1)(a).
By creating an association between your storefront and 你的店铺名称’s storefront on Amazon.com, you are causing confusion as to the ownership of the storefront and true vendor identity on Amazon.com.
3. Tortious Interference and Unfair Competition
The hyperlink of your Company’s website and Amazon.com storefront on你的店铺名称’s storefront permits unauthorized direct access to你的店铺名称’s Amazon.com storefront and interferes with你的店铺名称’s sale and marketing activity. Your Company is tortiously interfering with contractual relationships between你的店铺名称and its current and potential customers, and engaging in unfair competition.
Your Company’s acts constitute tortuous interference with 你的店铺名称’s relationships with its customers. 你的店铺名称 has paid substantial consideration to advertise products and services on Amazon.com. This activity jeopardizes 你的店铺名称’s ability to generate sales revenue for its site in the future.
C. Immediate Action Required
你的店铺名称DEMANDS that you immediately remove the product listing, your hyperlink, marketing information and cease all sales on or through the 你的店铺名称 storefront with Amazon.com.
You must respond to us in writing no later than 6:00 p.m. EST on __________, August 5, 2020.
你的店铺名称has notified its attorney and Amazon.com concerning the matter.
If this matter is not resolved promptly, 你的店铺名称will take any and all necessary steps, including retaining legal counsel for filing of suit, to protect and vindicate its valuable rights. We consider the actions of your organization to be a serious violation of law. 你的店铺名称will seek any and all damages (including lost sales and profits), its legal expenses and costs.
Very truly yours,
你公司CEO名称
CEO, 你公司名称
cc: 律师名称 to你公司名称; Amazon.com
Schedule A
你公司名称Product Brand:
你公司名称Store Front Name:
你公司名称Store Product Listing:
Follower Shop Name:
Follower StoreLink:)
今天这篇文章对如何以法律之名“巧打”跟卖狗给大家做了分享，希望对各位小伙伴在跨境电商的路上有所帮助。
该篇文章为卖家之家特约作者“A-Lu跨境”投稿文章，转载本文不得修改标题及原文，并保留来源以及原文链接，否则我们将保留追索权利。
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