给网红KOL的开发信总是没人回，你可能搞错重点了！（附模板）

短视频让网红带货成为越来越多跨境卖家的选择，但是很多运营往往自己联系红人时得不到青睐，开发信每天几十封犹如石沉大海，沟通低效且没有成果。

那么，作为一个跨境卖家，跟网红KOL的商务合作开发信要怎么写？有哪些注意事项、关键点和吸睛点需要把握？怎么写他们才能快速看到你的邮件并回复呢？

1. 有的放矢:

在写开发信时，注意个性化和针对性地对待每位网红KOL。了解他们的人设、领域、关注点和过去的合作经历。在开发信中提及这些细节，表明自己对他们的工作和影响力表示关注和认可。

2. 简洁明了:

网红KOL通常接收大量邮件，因此确保你的开发信简洁明了，突出重点。在开头明确表达你的目的，并简要介绍自己的品牌、产品和合作意向。使用简洁、易于理解的语言，避免冗长的段落和复杂的句子结构。

3. 展示价值:

向网红KOL清楚地展示与他们合作的价值。说明他们如何能够通过与你合作获得更多的曝光、提升个人品牌形象、获取额外收入或与有趣的品牌合作等机会。展示你对合作的认真态度和共同成长的愿景。

4. 引起兴趣:

在开发信中引起网红KOL的兴趣是至关重要的。突出产品的独特卖点、创新性或与他们受众的契合度。使用有吸引力的标题、图像和数据来增强开发信的吸引力，并让他们对进一步了解你的产品感兴趣。

5. 品牌参考:

在开发信中最好提供品牌或者产品的相关链接作为参考，让网红KOL可以更深入地了解你的业务。这样，他们可以更好地评估合作。

6. 清晰的行动呼吁:

在开发信的结尾，提供明确的行动呼吁。例如，邀请他们与自己进行进一步的讨论、了解更多关于产品的信息，或提供他们感兴趣的合作方式。

除此之外，卖家在找网红合作也要评估自己的品牌知名度和契合度的问题，有些DTC品牌在不同阶段需要不同粉丝体量的网红去合作，对于自己想要合作却没有直接达成合作意愿的网红，卖家可以考虑通过第三方渠道实现合作，譬如微胖联盟这种做买家秀业务的，手上持有大量的海外网红资源。

文末附赠开发信模板，有用建议收藏。

Subject: Exciting Collaboration Opportunity with [Your Brand] - Let's Make Waves Together!

Dear [KOL's Name],

I hope this email finds you in great spirits and with continued success in your influential work. I am writing to you today on behalf of [Your Brand], an innovative and forward-thinking [industry/niche] brand that has been capturing the attention of discerning consumers worldwide.

I have been following your incredible journey and the remarkable impact you have on your audience. Your authenticity, creativity, and ability to connect with your followers truly inspire us. It is with great enthusiasm that I extend an invitation to collaborate with [Your Brand] on an exciting project.

At [Your Brand], we pride ourselves on [briefly mention your brand values, unique selling points, and the value you bring to your customers]. We firmly believe that your distinctive voice and influence can further amplify our brand's message and elevate the awareness of our exceptional products.

We have carefully curated a range of products that align perfectly with your audience's interests and preferences. Our [product name] is designed to [highlight the benefits and features that resonate with the KOL's followers]. By partnering with you, we can create compelling content that will resonate deeply with your community and drive engagement and sales.

In addition to the collaborative potential, we are committed to providing exceptional support to our partners. As part of our collaboration, you can expect [mention any unique perks, benefits, or incentives, such as exclusive discounts, personalized affiliate links, or dedicated support].

We invite you to explore [Your Brand] further by visiting our website [website URL] or checking out our social media profiles [mention your social media handles]. We are confident that you will find our brand ethos, product quality, and attention to detail to be aligned with your own values and standards.

We would be honored to discuss this collaboration opportunity with you further and explore how we can work together to create remarkable content and mutually beneficial outcomes. Please let us know your availability for a call or meeting at your convenience. We are open to any ideas or suggestions you may have, as we believe in the power of collaboration and co-creation.

Thank you for your time and consideration. We look forward to the possibility of partnering with you and making a lasting impact together. Please feel free to reach out to me directly at [your contact information] for any further information or to discuss this opportunity in more detail.

Warmest regards,

[Your Name]

[Your Position]

[Your Brand]